Wine for Dummies

For news, you can't beat the New York Times and the Wall Street Journal; I look at both of their websites daily. Heck, I even used to work at one of those fine institutions. Another feature the two papers have shared is the wine club -- I know the Times had one recently, although I just did a quick search of their site and could find no evidence of its continued existence.
Anyway, the Journal still has one, now advertising your first case of wine for $69.99 (plus $19.99 shipping). Subsequent deliveries are $139.99 plus tax and shipping. That first case is kind of tempting, with an average price of $7.50 a bottle. It's less of a deal when the "real" cost kicks up to $13.30 a bottle, but still, that's not a bad price if you're getting decent wine. But how would you know?
The disclaimer says, "WSJwine is operated independently of The Wall Street Journal’s news department." So it's not like you're getting the expertise of their wine writers in the selections, which might make a club like this more palatable for me.
In any case, I wouldn't let someone else pick the movies I'm going to see or the restaurants I'm going to try. Why would I let some random stranger pick my wine? I'm sure some marketing whiz got a big fat bonus for thinking that one up. As for me, they can keep their wine.